Benefits of A Mobile App For Your Business
Today, mobile apps are becoming more popular among businesses and various service providers. From e-commerce stores and other business types, there is almost no industry where mobile applications haven’t proved their marketing value. They have established themselves as fundamental for efficient communication with target customers.
If you’ve been wondering whether a mobile app is right for your current business, consider these amazing benefits of having an app for your company.
1. Unlimited Direct Notifications to your Customers.
Direct Communication with your customers is key and a major factor in repeat business. Many businesses waste hundreds if not thousands with SMS to the customers. With a mobile app, you are able to send unlimited notifications to your customers directly through the app. This is possibly one of the most powerful features in your marketing strategy.
2. Websites Create Awareness Mobile Apps Create Conversions
With more than 84% of internet sales now being made on mobile devices, being able to offer your customers a direct point of purchase via their phone is more powerful than ever before. Research reveals that most searches are made on-the-go while traveling, socializing and waiting for appointments rather than during leisure time when one has access to their laptop or desktop system.
As apps are quicker, more interactive and easier to navigate compared to websites, the availability of an app for your business will probably nudge the customer to choose you for their purchase.
3. Mobile App Boosts Brand Recognition of your Business
When it comes to advertising, there is so much happening that it’s difficult to get your business to stand out. Newspaper ads, billboards, flashy sign boards, social media marketing… every other business is doing it.
Moreover, the average person is spending 2-4 Hours on devices a day, being able to implement your marketing strategy directly into your customer’s habits does absolute wonders in boosting brand loyalty and higher engagement.
4. Speed and Convenience
Consumers are busier and more impatient than ever before. Mobile apps are nearly 2 times faster than websites, with the ability to have a simple user design, making it easy for your customers to navigate. These also help purchase or book appointments with you.
What users think and like is essentially what brings businesses profits; having your business at your customer’s fingertips at all times allows the most seamless and delightful experience for them.
5. Provide Increased Value Through In-App Loyalty Programs
Bring your customers back, the more customers interact with your business and product, the more points they collect. Which can, in turn, be used for great deals on the products they already know they want.
Many businesses are using their mobile app to their advantage by offering rewards exclusively to app subscribers. This actually motivates customers to buy. For example, for every dollar spent is a point earned, clients can redeem points for rewards that you choose. Or use a “Buy X get 1 free” style rewards system, you can decide how you implement it.
Furthermore, if you already have these kinds of programs in place through loyalty cards or stamp cards, digitizing them on a mobile app gives your customers an easier way to manage and engage with them.